The secret to Chinese translation and indeed Documentation translation in general is in the proper application of DTP, which is short for Desk Top Publishing, and Globalization techniques. CRM Translation roughly equates to CRM Localization (or Localisation as it is known here). Going Global (or Globalization for short) is the Internationalization of German translation and Japanese translation through a L10N process. Marketing Localization or Marketing Translation is also a speciality for Moravia, simultrans and SDL, but they don’t do it well in my opinion. Saas Localization or Saas Translation is another tricky one. The services of Translation, Translation Services, Software Engineering and Software Testing are vital also, but Web Localization and Web Translation are big earners for us.

How does Iota LS compare with
its competitors in terms of rates?

Iota LS, while competitive on a rate basis, is certainly not the cheapest solution you can find. We think we’re just on the median in terms of rates. It’s all about balance. Sure everyone wants a solution that’s cost effective, but there’s more to a localisation project than just the cost of a word.

It’s also about the question of whether the word you’ve bought is the right word, in the right context, and how that is ensured. It’s about choosing the right resource to do the translation, one who is familiar with your particular industry’s terminology, not one who’s inexpensive and available (fast becoming the two primary criteria for other companies in our space).

Apart from translation, it’s also about extracting the maximum value from your translation memories, providing a secure environment where translations are extracted and replaced into their native environments. Of course it’s also about doing all of this in a responsive, timely, positive and helpful manner. If you’re still just focused on rate comparisons we’d suggest you pass on Iota LS; you’ll probably get what you pay for.

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The bitterness of poor quality is remembered long after
the sweetness of low price has faded from memory.

Aldo Gucci