Why Translator Relationships Matter…
At Iota we focus on developing long-term relationships with our in-country translation partners. Here's why it matters so much...
Should Instinct Or Data Drive Your Localization Decisions?
Should you rely on instinct or use data to drive localization decisions? Whether you're building your first localization program or expanding your reach, the right data can help you meet your objectives.
The Role of Translation Technology
If you believe the hype, machine translation will soon lead to the extinction of human translators, and all software localization will be fully automated. What's the reality?
Is bigger better when choosing a localization partner?
Choosing the largest, most high-profile localization provider can be a mistake for software companies that need flexibility and support as they grow.
Transcreation and the great translation upsell conspiracy…
Transcreation has a valid and important role in the global marketing mix - but always ask yourself if your content will really benefit.
Localization Metrics and ROI
Measuring localization ROI can be a challenge. What practical steps can you take to measure and track the return on your localization investment?
Should I be considering localisation right now?
Of all the localisation conversations we have with early and mid-stage companies, one of the most common topics we discuss is timing. How can you get it right?
When is a correct translation the wrong translation?
Speak to any SaaS executive setting up a localization program and you’re almost certain to find yourself talking about terminology at some point.
4 things to consider when starting a new localisation program…
For many people, the first time they think about localisation is when their boss asks them to take responsibility for the program, often in the absence of any other volunteer.
How not to waste your money on localization…
We might spend our days helping technology companies succeed in new markets, but it’s important to recognize that international expansion isn’t the holy grail for everyone. At least, it might not be the best move for your business right now.